Visa - Cash Is Filthy
Directed by Matt Hill @ Nerve Films, London. Produced by Bex Hopkins. Creatives: Adam Sherling & Trent Selkus @ Grey Worldwide, London. Spec spot shot entirely on location in and around East London on 35mm. £7000 including post-production. New Directors Showcase nomination.
Views: 763
Favorite of 1 person
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Comment by Adrian on October 13, 2007 at 2:19pm
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I will never touch cash again
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Comment by Ian McCamey on November 8, 2007 at 4:35pm
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Something's amiss and I can't quite put my finger on it. Really unique premise, well shot, well edited, but the visual punchline doesn't quite work. If i can figure it out I'll update my post. Right now it's 4 stars for execution though.
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Okay...figured it out. It's the story that's the problem. I like the "money is dirty/visa is clean" idea but the story isn't there with simply putting dirty money away into a a wallet that shows a clean Visa. IMHO, a better story point would be to have the dirty homeless person reject the money because it's so dirty, followed by a simple end tage that says Money is Filthy.
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