Raw Ideas

Do you have some half-baked ideas that you want to run by your fellow bakers? Feel free to share here.

Replies to This Discussion

Permalink Reply by Sean Hazell on November 12, 2007 at 10:08am

I'll start with a campaign idea...

Product: Scott Towels

Tag: So Good, You'll Forget They're Paper

TV Spots show people using rolls of paper towel in situations they normally use towels:
- Guy gets a steam shave at a barber shop with PT
- Tennis player asks ball boy for towel in between rallies, throws him/her a roll of PT. He dabs it on his forehead, arms, etc
- Guy/ girl comes running out of the ocean. Unravels paper towel onto the sand. Lies down, takes a sip of cocktail, etc
- Woman gets out of shower, asks boyfriend to throw her a towel. He tosses a roll of PT. She dries herself, mummy wraps it around her hair and body
- Plenty of "towel whip"/ sports locker room options...

Viral:
- Typical "birth" scene. Woman pushing/ man supporting. Baby is delivered, nurse wraps the newborn in Paper Towel (unraveling straight from roll), hands the infant to mom

I'm sure you can all picture it...

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Permalink Reply by jc on November 7, 2008 at 1:26am

One way that all the scenes can connect with each other is by having the person with the roll toss the roll to the side of the screen into a new scene and so forth.

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Permalink Reply by jc on November 7, 2008 at 1:28am

this should probably have its own forum titled "Half Baked ideas" and within that forum every individual user can open up a discussion on their particular idea. Badda bing