Brand Haiku - Commercial Poetry
Brand Haiku (or BrandKu)
As I’m sure you know, Haiku are poems with three unrhymed lines of five, seven, and five syllables. So Brand Haiku, or BrandKu, are simply Haiku written with a specific product or brand in mind. There are a couple reasons why I like these little product poems:
1. They are relatively quick and easy to write, yet structured and creatively unrestrictive.
2. They are a litmus test. If you think you've got a fully baked concept try turning into a Haiku - it's always telling when you try to narrow down an idea down to a few words. Or if you have an idea in the making, this might help you flesh it out a bit.
3. They are a personal expression of your commercial creativity. It's nice to get some creative aerobics in once a while. These ad poems are just a fun way to exercise the right side of your brain.
So next time your eating, drinking, wearing, using or experiencing some product or service see if you can't come up with a quick Brandku for it. OR if you're feeling really wild take the AdBakery BrandKu 7 day challenge. First three people to post at least one BrandKu here for seven days in a row will get a snazzy AdBakery Apron shipped to their home
As I’m sure you know, Haiku are poems with three unrhymed lines of five, seven, and five syllables. So Brand Haiku, or BrandKu, are simply Haiku written with a specific product or brand in mind. There are a couple reasons why I like these little product poems:
1. They are relatively quick and easy to write, yet structured and creatively unrestrictive.
2. They are a litmus test. If you think you've got a fully baked concept try turning into a Haiku - it's always telling when you try to narrow down an idea down to a few words. Or if you have an idea in the making, this might help you flesh it out a bit.
3. They are a personal expression of your commercial creativity. It's nice to get some creative aerobics in once a while. These ad poems are just a fun way to exercise the right side of your brain.
So next time your eating, drinking, wearing, using or experiencing some product or service see if you can't come up with a quick Brandku for it. OR if you're feeling really wild take the AdBakery BrandKu 7 day challenge. First three people to post at least one BrandKu here for seven days in a row will get a snazzy AdBakery Apron shipped to their home
Tags: Brand, BrandKu, Commercial, Haiku, Idea, Poems, Poetry
Views: 23
Replies to This Discussion
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Permalink Reply by Allison Janson on
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PROACTIV
Where is the justice?
Mid-twenties with teenster skin
Diddy says it works.
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Permalink Reply by Traven Benner on
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Frank's Red Hot
Buffalo staple
Pizza guardian angel
Makes good stuff taste more
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CLUB MONACO
black white grey colour
you make me more hip than gap
work play for each day
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Cottonelle
Like wiping your bum
With nice, plush, white kitten fur
In weird slow-motion...
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Old Spice
Clipper ship classic
Deodorants float your boat
Great for gals and buoys
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PAIGE JEANS
Best denim ever
Lots of give, no stretching out
worth the investment
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Permalink Reply by Jim Devitt on -
PREPARATION H
Swollen like loaves of bread
It's hard to sit without a ring
Hemmorrhoids..not for sissies
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Permalink Reply by Sean Hazell on -
That's gold!
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Permalink Reply by Jim Devitt on
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More like a pain in the butt
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Permalink Reply by Jim Devitt on
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FLYSWATTER
Oh little square of screen
Attached to a long thin twisted wire
You make flying more fun
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Permalink Reply by Jim Devitt on
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STARBUCKS
Hooked as a needle user
Like a shaky addict I enter
Cluching my ten dollar bill
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Permalink Reply by Jim Devitt on
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Altoids
Breath smells like old sneakers
curiously strong mints win
the oral battleground
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© 2012 Created by Sean Hazell.
