Brand Haiku - Commercial Poetry
Brand Haiku (or BrandKu)
As I’m sure you know, Haiku are poems with three unrhymed lines of five, seven, and five syllables. So Brand Haiku, or BrandKu, are simply Haiku written with a specific product or brand in mind. There are a couple reasons why I like these little product poems:
1. They are relatively quick and easy to write, yet structured and creatively unrestrictive.
2. They are a litmus test. If you think you've got a fully baked concept try turning into a Haiku - it's always telling when you try to narrow down an idea down to a few words. Or if you have an idea in the making, this might help you flesh it out a bit.
3. They are a personal expression of your commercial creativity. It's nice to get some creative aerobics in once a while. These ad poems are just a fun way to exercise the right side of your brain.
So next time your eating, drinking, wearing, using or experiencing some product or service see if you can't come up with a quick Brandku for it. OR if you're feeling really wild take the AdBakery BrandKu 7 day challenge. First three people to post at least one BrandKu here for seven days in a row will get a snazzy AdBakery Apron shipped to their home
As I’m sure you know, Haiku are poems with three unrhymed lines of five, seven, and five syllables. So Brand Haiku, or BrandKu, are simply Haiku written with a specific product or brand in mind. There are a couple reasons why I like these little product poems:
1. They are relatively quick and easy to write, yet structured and creatively unrestrictive.
2. They are a litmus test. If you think you've got a fully baked concept try turning into a Haiku - it's always telling when you try to narrow down an idea down to a few words. Or if you have an idea in the making, this might help you flesh it out a bit.
3. They are a personal expression of your commercial creativity. It's nice to get some creative aerobics in once a while. These ad poems are just a fun way to exercise the right side of your brain.
So next time your eating, drinking, wearing, using or experiencing some product or service see if you can't come up with a quick Brandku for it. OR if you're feeling really wild take the AdBakery BrandKu 7 day challenge. First three people to post at least one BrandKu here for seven days in a row will get a snazzy AdBakery Apron shipped to their home
Tags: Brand, BrandKu, Commercial, Haiku, Idea, Poems, Poetry
Views: 34
Replies to This Discussion
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Permalink Reply by Sean Hazell on -
I sent out a note to a few friends recently asking if they’d write a Brand Haiku for me, as a trial. If you're looking for examples here's some of what I received back (varying in goofiness):
SCOPE
Did not brush my teeth,
Slept with food in my molars,
Meeting boss at nine.
VASELINE INTENSIVE CARE
cold and bitter wind
awful raw, dry, itchy skin
you’re my only hope
ACTIVIA
feeling I’m weighed down
creamy spoonfuls do the trick
makin’ things happen
KLEENEX
when something is stuck
Reach for me and give a blow
don’t pick in public!
TROJAN
Unlike our condoms
Trojan Horse impregnated
Succeed when you choose
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Permalink Reply by Allison Janson on
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STARBUCKS
Shamed to admit
not the same unless it's 'bucks
secret love affair
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Permalink Reply by Jason Acton on
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APPLE COMPUTERS
Computer without
windows is like dog without
bricks tied to it's head
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Permalink Reply by Traven Benner on
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Kraft
Yum, Peanut Butter
Banana in between toast
I'm such a Kraft Punk
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Permalink Reply by Sean Hazell on
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GROLSCH LAGER
Since Sixteen-Fifteen
Try to Appreciate That
Like Rembrandt Drank It
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HAWAIIAN TROPIC SUNTAN LOTION
smell your sunny scent
i'm bathing in paradise
snow can't get me down
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Hubba Bubba
Hubba Bubba Blue
Christmas without you - I'd feel
Real cool while with you
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IKEA
Loved you, now hate you
too busy, too generic
all I can afford
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The King
The Le-bron Bible
Wow, makes opponents cry though
Six-Eight, Two-FIFTY?!
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Canadian Tire
We "offed" that weird guy
Sorry 'bout that, real sorry
Won't do it again
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ICELAND REYKA VODKA
Oh! Reyka Vodka!
Bought you for your cool bottle,
but you're tasty too.
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Permalink Reply by Rebecca Hazell on
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Dr Scholl's Foot Deodorant
Odour Destroyer
Even when I don't wear socks
You keep my feet fresh
© 2012 Created by Sean Hazell.
