Baxter of California - Pitch Details

Hi everyone.

So here’s the rundown on this project. A few weeks back JP Mastey, president of Baxter of California, contacted me after he was forwarded our SureLock video. He identified this sort of content as an area his company would like to explore. So, after some community discussion, rather than host a contest, we’ve decided to hold an open pitch on behalf of Baxter of California. Please keep in mind when reading the project details that these are suggested guidelines. JP strongly believes in the power of creating freedom, and is hoping the brief won't restrict ideas (aside from budget obviously).

Please keep in mind that this is the first time our community is trying something like this, so we will be figuring it out together as we go along. That being said, I am committed to running things as smoothly and transparently as possible over the coming weeks. If you have any questions, please don't hesitate to post them or send me an email at sean[at]AdBakery.com

The details are attached below.